Breakthroughs in innovation, strategy and ways of working

Disney

Disney

"We have, until fairly recently, defined children through age, but that’s less and less relevant these days, it’s now more about stage." Anna Hill, Chief Marketing Officer, Disney, Marketing.

We have been working with Disney to transform how they segment families and children.  They are driven to understand what makes children and families tick in a more sophisticated and meaningful way; firmly rooted in how children and family dynamics develop.   The result? A complete, relevant and updated way for marketing and commercial teams to approach and create future product and content for families throughout Europe.

How did we get to this point?  We created a new development framework based on intensive, wide-reaching, rigorous and systematic weave analysis of child development academic studies, social commentary, previous primary research and fresh in-depth studies with families across Europe. Bringing together new insight to be interwoven with experienced stakeholders across different business units to develop new thinking to underpin day-to-day business decisions and guide future direction.